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Category Archives: Graphic Design

More branding in action: Vashon Sheepdog Classic 2016

I love seeing my branding work reinterpreted in other mediums—I fell in love with these bowls at the 2016 Vashon Sheepdog Classic, created by Clay & Coffee. Unfortunately these were prizes for the handlers, or I would have been taking one home with me. Check out Elena Wendelyn’s other work at Clay & Coffee!

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Branding in action: Vashon Sheepdog Classic

I was thrilled to work with the Vashon Sheepdog Classic again as my pro-bono client for 2015. In addition to designing their posters and other publicity materials, this was the year for a branding overhaul and a brand new logo, and I’m really happy with how it turned out. Besides being telling a great story and being easy to work with, I just love how it looks in other applications—including these fun hats and the welcome sign, all created by the event folks. If you’ve never been to a professional sheepdog trial, I invite you to join me in 2016 at the Vashon Sheepdog Classic! It’s a one-of-a-kind event. You can find more information here.

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Client highlight: Spring is in the air!

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I love to brag about my clients, and am excited to give a big shout out to the folks at Whispering Bog Books for the release of their second audio story title—”The Tales of Mindy Mousekins” —a series of stories written and told by master storyteller and Waldorf teacher Jacqueline Houston, with gorgeous cover art by artist Britt Freda.  The gentle and entertaining tales feature the lives of the creatures of Bluebell Woods, accompanied with music by talented string musicians. Their first Mindy Mousekins title for Fall & Winter was released last year, and the new title has stories about Spring & Summer including “The Windy Day,” “Spring Cleaning,” and “The Flower Fairies.” There will be a cd release party on the island, Saturday March 14th, from 2:00-4:00 pm at Vashon Bookshop —fun for all ages!

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Introducing one of my talented clients: Cami Lundeen

It has been difficult to dull the steady drumming of discontent coming from our political leaders lately… thankfully, my wonderful clients are louder! This fall I have been reminded daily of the many people and groups doing amazing, real and touchable work—whether it’s protecting our most vulnerable or creating uplifting music—my clients do it all. I have been to many events in the past few months, some for celebrating, some for raising money and some for both. I’m going to write about these over the next few weeks to introduce you to some of my inspirational clients.

Cami Lundeen is a singer songwriter, currently living on Vashon. She is a dynamo, with a fantastic voice and so incredibly humble, you just want to pinch yourself. Her story is an inspiring one—in a nutshell she is the mother of four amazing kids with an adoring husband, who found out she has an incurable liver disease, got inspired to finally become the writer and performer she always wanted to be, and friends and strangers who were also inspired funded the Kickstarter campaign to produce her first album. Where most people with her story would be plastering it everywhere for publicity, she didn’t even tell me about it when we first met to discuss album design. In fact, I didn’t find out until much later, from other people.

CamiLundeen2_smHer debut album is called “Run Free.” My first project with her was to design a typographic logo of sorts for “Run Free”, finding out during the process that she intended to have it tattooed on her arm. Whoa. This was a first for me, and though I like to think I have satisfied clients, this took “happy clients” to a whole new, permanent level. Luckily for both of us, she was a great communicator about what kind of look she was hoping for, and was pleased with the end product.

During the project, I designed her album cover and cd art, created stickers, t-shirts, posters and a banner. None of this could have been done so well without the wonderful photography of Marla Smith.

After working for months on her album, Cami had a so-very-Vashon launch party on a warm summer evening at a place called “The Coop” amongst fans, family and friends. Included in her party were the stickers and other swag, plus very special tattoos so we could all be daring rockers, at least for the night.

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For more information about Cami Lundeen, visit her website: www.camilundeen.com. And my post wouldn’t be complete without including Cami’s video for “Run Free”—I promise it will change your day!

—Jenna