Tailoring your message—National Geographic style

As a designer, I am always trying to help my clients reach their target audience with efficiency and consistency. This ad for National Geographic made me laugh out loud, and is a hilarious way of reminding us about reaching people in their own “language”...

Simple magic—Disney’s “Paperman”

The first day at work after a great vacation is the worst. No offense to my lovely Seattle, but I had a nice week-long date with the Florida sun, and say what you will about Disney being a giant conglomerate, but they have the magic experience dialed in big time. So,...